Which Google Ads campaign should I use?

By Steven Harris

There are several types of Google Ads campaigns that you can use, and the best one for you will depend on your advertising goals and the type of business you have. Some common types of Google Ads campaigns include:

Search campaigns: These campaigns show your ads in Google search results when people search for keywords related to your business.

Display campaigns: These campaigns show your ads on websites that are part of the Google Display Network, which includes millions of websites, videos, and apps.

Video campaigns: These campaigns show your ads on YouTube and other video websites.

Shopping campaigns: These campaigns show your products in Google Shopping and other Google search results.

App campaigns: These campaigns promote your app on Google Play and other app stores.

Local campaigns: These campaigns promote your business to people in a specific location.

To determine which campaign type is right for you, consider your advertising goals and the type of business you have. For example, if you own an e-commerce store, a Shopping campaign might be a good choice. If you run a local service, a Local campaign might be the way to go.

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