Search campaigns: These campaigns show your ads in Google search results when people search for keywords related to your business.
Display campaigns: These campaigns show your ads on websites that are part of the Google Display Network, which includes millions of websites, videos, and apps.
Video campaigns: These campaigns show your ads on YouTube and other video websites.
Shopping campaigns: These campaigns show your products in Google Shopping and other Google search results.
App campaigns: These campaigns promote your app on Google Play and other app stores.
Local campaigns: These campaigns promote your business to people in a specific location.
To determine which campaign type is right for you, consider your advertising goals and the type of business you have. For example, if you own an e-commerce store, a Shopping campaign might be a good choice. If you run a local service, a Local campaign might be the way to go.