Maximising enquiries by choosing the right negative keywords

By Steven Harris

When it comes to running a successful Google Ads campaign, choosing the right negative keywords and misspellings is crucial for maximizing conversions. These tools allow you to exclude certain words or phrases from your ad targeting, ensuring that your ads are only shown to relevant users. In this blog post, we’ll go over the steps for selecting the correct negative keywords and misspellings to get the most conversions from your Google Ads campaign.

Step 1: Identify Your Target Audience

The first step in selecting the right negative keywords and misspellings is to identify your target audience. This means understanding who your ideal customer is and what they are looking for. To do this, consider the following:

What are the demographics of your target audience?
What are their interests and needs?
What are they searching for on Google?
Once you have a clear understanding of your target audience, you can start to build a list of negative keywords and misspellings that will help you exclude irrelevant traffic from your ad targeting.

Step 2: Research Keywords and Phrases

The next step is to research keywords and phrases that are commonly used by your target audience. This will help you get a better understanding of the language they use when searching for products or services online. To do this, you can use tools like the Google Keyword Planner or Ahrefs to see what keywords and phrases people are searching for in your industry.

Once you have a list of keywords and phrases, you can start to identify negative keywords and misspellings that will help you exclude irrelevant traffic from your ad targeting. For example, if you are a clothing retailer selling women’s clothing, you may want to exclude keywords and phrases like “men’s clothing,” “boy’s clothing,” and “baby clothing” to ensure that your ads are only shown to relevant users.

Step 3: Identify Misspellings

In addition to identifying negative keywords, it’s also important to identify misspellings that may be used by your target audience. This is because people often make mistakes when typing in search queries, and you don’t want your ads to be shown to users who are searching for something completely different than what you offer.

To identify misspellings, you can use tools like the Google AdWords Keyword Tool or SEMrush to see what variations of your keywords and phrases people are searching for. You can also use online forums or social media platforms to see how people are spelling words or phrases related to your industry.

Once you have identified a list of misspellings, you can add them to your list of negative keywords to ensure that your ads are only shown to users who are searching for what you offer.

Step 4: Use Negative Keywords in Your Ad Groups

Once you have identified your negative keywords and misspellings, it’s time to start using them in your ad groups. To do this, log in to your Google Ads account and navigate to the “Keywords” tab. From there, you can add your negative keywords and misspellings to your ad groups.

It’s important to note that you should only add negative keywords and misspellings to specific ad groups, rather than your entire account. This is because you may want to target different keywords and phrases for different products or services, and adding negative keywords and misspellings to your entire account could limit your ad targeting.

Step 5: Monitor Your Ad Performance

Once you have added your negative keywords and misspellings to your ad groups, it’s important to monitor your ad performance to see how they are impacting your campaign. To do this, log in to your Google Ads account and navigate to the “Reports” tab. From there,

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