How to find the highest converting keywords for a google ads campaign

By Steven Harris

There are a few ways to find the highest converting keywords for your Google Ads campaign:

Use the Keyword Planner tool within Google Ads: This tool allows you to see search volume and competition for various keywords, as well as their estimated cost-per-click (CPC). You can use this information to identify keywords that have a high search volume and low competition, which may be more likely to convert.

Analyze your website’s search data: Look at the keywords that are driving traffic to your website and see which ones have the highest conversion rates. You can use tools like Google Analytics to identify these keywords.

Use negative keywords: By adding negative keywords to your campaign, you can exclude irrelevant searches that are unlikely to convert. This will help focus your budget on more relevant keywords.

Monitor your keyword performance: Keep track of which keywords are performing well and which ones are not. You can then adjust your bid amounts or pause underperforming keywords to optimize your campaign.

Utilize A/B testing: Create two different ad groups with different sets of keywords and compare their performance. This will help you determine which keywords are the most effective for your campaign.

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