Big data has become an increasingly important aspect of modern marketing efforts, and AdBoost is using it to get more conversions from existing campaigns. The company has access to data from over 10,000 Google Ad accounts, which it uses to analyze and optimize campaigns in real-time.
One of the key ways AdBoost uses this data is by identifying trends and patterns that can help increase conversions. For example, if the data shows that certain types of ads or targeting strategies are more effective, AdBoost can adjust the campaign accordingly. This allows the company to continually optimize campaigns and get better results over time.
Another way AdBoost uses big data is by analyzing user behavior and search patterns. By analyzing how users interact with ads and search results, AdBoost can identify which ads are more likely to be clicked on and which keywords are more likely to lead to conversions. This allows the company to target its ads more effectively and increase the chances of getting conversions.
Overall, the collection of big data from over 10,000 Google Ad accounts allows AdBoost to get 32% more conversions from existing campaigns. By analyzing trends and user behavior, the company can continually optimize campaigns and get better results for its clients. This demonstrates the power of big data and how it can be used to drive better marketing results.