Artificial intelligence (AI) is rapidly changing the game for businesses looking to optimize their advertising efforts and achieve higher returns on investment (ROI). One area where AI is making a significant impact is in Google Ads. By leveraging the power of AI-powered tools and strategies, businesses can optimize their Google Ads campaigns for better targeting, improved performance, and ultimately, a higher ROI. However, with so many Google Ads AI resources available, it can be difficult to know which tools to use and how to use them effectively. In this article, we’ll explore the top Google Ads AI resources available to help you succeed with AI in your advertising efforts.
Google Ads AI Resources for Targeting
- Google AI Platform: Google’s AI platform offers a variety of tools and resources to help businesses improve their targeting efforts, including machine learning models and pre-trained APIs.
- AdLingo: AdLingo uses natural language processing (NLP) to analyze ad copy and help businesses create more effective ads.
- Opteo: Opteo uses machine learning to analyze data from past campaigns and make recommendations for improved targeting.
Google Ads AI Resources for Optimization
- Optmyzr: Optmyzr offers a variety of tools to help businesses optimize their Google Ads campaigns, including bid management and ad copy optimization.
- Kenshoo: Kenshoo’s AI-powered platform offers a range of optimization tools, including automated bid management and ad copy optimization.
- Adext AI: Adext AI uses artificial intelligence to optimize ad copy and targeting in real-time, improving performance and ROI.
Google Ads AI Resources for Cost Reduction
- Acquisio: Acquisio uses AI to analyze data from past campaigns and make recommendations for reducing costs and increasing ROI.
- Marin Software: Marin’s AI-powered platform offers a range of tools to help businesses reduce costs, including automated bid management and budget optimization.
- AdParlor: AdParlor’s AI-powered platform helps businesses reduce costs by optimizing ad placements and targeting.
Conclusion
Artificial intelligence is rapidly changing the game for businesses looking to optimize their advertising efforts and achieve higher returns on investment (ROI). With so many Google Ads AI resources available, it can be difficult to know which tools to use and how to use them effectively. However, by exploring the options above you’ll find tools that can fit your needs.
If you’ve like to have this done for you, book a call with Steven Harris at Adboost AI.